Startup

When someone is using an App that is not easy for him to use, the App features and other benefits suddenly disappear. You need to be absolutely clear and specific about the user experience your App provides in order…

A startup founder needs a burning desire to create something bigger than who the founders are. In the process of creating something bigger, they need managers and they need doers. Sometimes, many aspirant founders feel confused about whether they…

People look forward to playing smart in all what they do. Many startup founders are no different. They try to maximize their benefit while giving away as little as possible. It is not the only way. The other, better,…