Business

“When you have to shoot, shoot, don’t talk.” ~ Tuco, The Good, the Bad and the Ugly Do what you should. Don’t talk about what you should be doing. Results come to those who “act” while others are discovering the “right”…
You’ve heard of Return on Investment, I know. But have you heard of Return on User Experience or RoUX as I call it? Or, if you’ve heard, have your attentively thought about it? ROI is easy to measure. You…
Every behavior gets something done or delays something that is to be done. Every word you speak, every sentence you write, every piece of code you test, every story you tell has only one purpose – to get something…
When someone is using an App that is not easy for him to use, the App features and other benefits suddenly disappear. You need to be absolutely clear and specific about the user experience your App provides in order…