Business

Return On UX

You’ve heard of Return on Investment, I know. But have you heard of Return on User Experience or RoUX as I call it? Or, if you’ve heard, have your attentively thought about it? ROI is easy to measure. You…

The right behavior

Every behavior gets something done or delays something that is to be done. Every word you speak, every sentence you write, every piece of code you test, every story you tell has only one purpose – to get something…

Cool idea, crappy app

When someone is using an App that is not easy for him to use, the App features and other benefits suddenly disappear. You need to be absolutely clear and specific about the user experience your App provides in order…

Don’t feel sorry

Do you keep feeling sorry about the things? You should not. Here’s why: you keep feeling sorry when you don’t take ownership of your act (or inaction) in the matter. When you take ownership of your presence in the…
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