Every career challenge revolves around these questions:
1. Who is your target group? (if the answer is ‘every company,’ start over)
2. How will they know about your skills and expertise?
3. What communication are you spreading via social media, articles, interviews, and blogs?
4. Is that communication relevant to your target group?
5. Where is your target group located? Are you there too (and active?)
6. Why are you the best (the only?) choice for the need?
7. When are you going to take ‘that’ action?