It’s expensive.
Hundreds of people were involved in getting you that simple cup of coffee.
It involved countless hours of planting, harvesting, roasting, and shipping.
A complex supply chain that ensured you got what you needed, in perfect condition, just as you were ready for it.
And it’s cheap. The amount of time the typical person needs to work to earn enough to buy a cup of coffee is lower than it has ever been in history.
It’s tempting to make the coffee just a bit cheaper, just a tad more convenient. To pay even less attention so we can get back to whatever it is we were doing.
But it’s useful to realize that we can make the coffee far better, and just a little less convenient.
I can brew a cup of coffee using freshly ground, single-origin beans from Ethiopia.
I can prepare it with a pour-over method, using filtered water.
And I can serve it in a handmade ceramic mug.
All in, perhaps this cup of coffee costs me an extra dollar and takes a few minutes longer.
And when I drink this cup of coffee, I can pause for a minute and think of all the resources and all the labor that went into bringing it to me.
→ Improvement is (always) possible!
#DhandheKaFunda
P.S. Not all the time one must focus on improvement, but s/he must know when not to.
