The Vanity Trap: Why You Polish the Logo Instead of Making the Sale.

There is a specific pathology in early-stage founders. They spend 3 weeks designing a business card. They obsess over the weight of the paper, the kerning of the font, and the shade of off-white. They do the same with their website logo. They call this “Branding.” In reality, this is Productive Procrastination. The Psychology of […]