The Law of Subtraction: Why “More” is a Disease

Mediocrity loves “More.” When a product lacks soul, we add features. When a strategy lacks direction, we add goals. When a leader lacks confidence, they add meetings.

“More” is the camouflage we use to hide the fact that we don’t know what matters.

The “Feature” Trap – I see founders who want to build 10 features because “competitors have them.” This is fear masquerading as ambition. They believe that if they offer everything, they won’t lose anyone. But by trying to be everything for everyone, they become nothing for anyone.

The Protocol: Less AND Better – Note the operator: AND. “Doing less” is not laziness. It is a strategic sacrifice. It is easy to build 10 average features. It is agonizingly hard to build 1 perfect one.

  • Average: A Swiss Army Knife (It cuts, it screws, it opens bottles—but it does all of them poorly).

  • Excellent: A Scalpel (It does one thing, and it does it with lethal precision).

The Standard If you cannot make it better, do not add it. If the feature does not serve the core utility, it is not a “bonus.” It is friction. It is noise. It is debt.

Be the scalpel. Let the amateurs be the Swiss Army Knife.

#DhandheKaFunda: Perfection is not when there is nothing left to add, but when there is nothing left to take away.

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